Analytics, models and scientific thinking to weigh your next big move and give you a clear call on what to do next.
Growth at any cost.Growth in service of your vision.
Data, models and scientific thinking, in service of where you want to go.
Name what success looks like, and what you won’t trade for it.
Turn a big question into clear options you can weigh.
Measure and test what’s uncertain, then make the call.
Two founders who went back to the business they actually wanted to build.
Her supper club now funds the pilot, with tests deciding each next step.
From a quick read on how you decide to working through the big one together.
See how you decide today, and where structure would help.
A written review of one important decision, with clear next steps.
4–6 weeks to work through a big decision together: execute, stop or learn.
Guided AI prompts that tie everyday choices back to your bigger goals.
Founder & data scientist. A career in analytics, product strategy and complex business decisions.
“I’ve seen too many businesses fall short of their potential. Not for lack of ambition, but because everyday decisions drifted from the vision.”
My work is to bring every decision back in service of what you’re building, so your business can grow to the peak of its potential.